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Ivo Etzelt, 24, Design and product management student

about

Design is a fundamental part of human nature and a powerful tool to shape the world around us.

Technology cleverly fused with natural elements into a product that is intuitive and simple to use, yet enhances and assists mankind is what drives my creativity and desire to design.

It's the responsibility of every designer to observe and act responsibly with the power that comes with design. Ecological and humanitarian design choices (like cradle to cradle and circular economy) therefore are high priority to me.

Technology and mechanics also play a big role for me as it's not just the exterior that counts but every single part of it. To create truly great designs one has to understand the inner workings as well.

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